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Monetization of Content in a Digital World


Internet users, for better or worse, have been conditioned to believe that “content is free”. ¬†From it’s early days, when no models for securely exchanging funds existed, necessity required publishers to turn to monetization models based mainly on advertising, and as a result this is the status quo we live with today.

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Price Anchoring and Buyer Motivation

Spotlight Price Anchoring

Price anchoring has its name for a reason. Prices, too, are a heavy, clingy burden to lift out of sandy depths. It is an interesting phenomenon that affects the perceived value of anything you want to sell, no matter what the item or how awesome it is.

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